Steady as the Rhine, innova­tive as its ways

In our search for a visual world that suits us, we quickly landed on the longest river in Switz­er­land. Here you can find out what Tareno AG has in common with it.
Bild Rheinschlucht von oben

A picture says more than 1000 words

Images arouse emotions, remind us of situa­tions from the past or make us dream of the future. But these impres­sions are by no means universal, because every viewer perceives them differ­ently. So at first it seemed a challen­ging task to find a motif that reflected the character of our company. But in the end it was easier than we thought, because our name, our origins, our mission and our values served as reliable signposts.

Our name: The founding members of Tareno AG were really creative: They decided on a name that refers to the location Basel and at the same time has a reference to their last names. So Tareno is an artifi­cial name, but it also contains the Italian word Reno (in German: Rhein). A rather elegant way to express the connec­tion to one’s hometown, we think.
Our origins: Tareno AG is a Swiss SME. Accor­dingly, down-to-earth­ness and long-termism play a central role in both our corpo­rate strategy and asset manage­ment. The former is commonly associated with the local popula­tion, and the latter certainly applies to the Rhine, which is said to have been formed around 15 million years ago.
Our mission: Despite our closeness to tradi­tion, we focus on inven­ti­ve­ness and change. That is why our most important mission is to constantly innovate and keep our finger on the pulse. In doing so, we move like water making its own way to avoid obsta­cles that have accumu­lated in the riverbed.
Our values: We are proud of our indepen­dence, because thanks to it we can advise our clients free of conflicts of interest. In addition, we always strive to give our best and are happy to go the famous extra mile to do so. The flexi­bi­lity we show in doing so can be compared to that of a flowing body of water.
Bild von Fotograf Jürg Kaufmann bei der Arbeit

The photo­grapher

Jürg Kaufmann, born in 1968 in Thun and raised in the Bernese Oberland as well as in Ticino, is an accom­plished corpo­rate and outdoor photo­grapher with a passion for the sea and the mountains. His portfolio includes capti­vating nature shots as well as highly polished and stylized studio work.

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Bild von Fotograf Jürg Kaufmann bei der Arbeit

The Making Of

After the motif for our imagery was decided, we started planning the series “From the source of the Rhine to Basel” together with Jürg Kaufmann.

Over a period of 3 months, a total of 21 photos were created, which are now used on our website and for the other commu­ni­ca­tion measures of Tareno AG.

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Our locations

 

Source of the Rhine

The source of the Rhine is in Lake Toma, or Lai da Tuma, in the middle of the Grisons mountains. The water that flows from there into the depths marks the begin­ning of this impres­sive connec­tion between the Alps and the North Sea.

Rhine Gorge

The Rhine Gorge, called Ruinaulta in Rhaeto-Romanic, is located near Reichenau and Ilanz. It is hardly surpri­sing that it is often referred to as the Swiss Grand Canyon, since it is considered one of the most specta­cular landscapes in Switz­er­land – and that is saying something!

Rhine Delta

On the eastern shore of Lake Constance, the Rhine has formed a river delta in the former lake basin. This unique nature reserve extends from the Austrian state of Vorarl­berg to the canton of St. Gallen.

Rhine Falls

The Rhine Falls near Schaff­hausen is one of the most visited sights in our country. And this is no wonder, conside­ring that it is one of the three largest water­falls in Europe.

Basel

Lifeline, gateway to the world, popular local recrea­tion area and a veritable alter­na­tive to every swimming pool far and wide – the Rhine is all this and much more for the people of Basel.