Steady as the Rhine, innovative as its ways
A picture says more than 1000 words
Images arouse emotions, remind us of situations from the past or make us dream of the future. But these impressions are by no means universal, because every viewer perceives them differently. So at first it seemed a challenging task to find a motif that reflected the character of our company. But in the end it was easier than we thought, because our name, our origins, our mission and our values served as reliable signposts.
Jürg Kaufmann, born in 1968 in Thun and raised in the Bernese Oberland as well as in Ticino, is an accomplished corporate and outdoor photographer with a passion for the sea and the mountains. His portfolio includes captivating nature shots as well as highly polished and stylized studio work.
The Making Of
After the motif for our imagery was decided, we started planning the series “From the source of the Rhine to Basel” together with Jürg Kaufmann.
Over a period of 3 months, a total of 21 photos were created, which are now used on our website and for the other communication measures of Tareno AG.