Tareno View July 2025

The second quarter of 2025 showed how quickly economic and political condi­tions can change. Despite renewed US tariff discus­sions, global markets reached new highs – a sign of their robust­ness.

published: 09.07.2025

With future-oriented alloca­tion to invest­ment success

The second quarter of 2025 has once again shown investors how quickly economic and political condi­tions can change and how crucial careful asset alloca­tion is. Despite initial uncer­tain­ties caused by renewed US tariff discus­sions, global markets proved remar­kably resilient and quickly reached new highs.

This develo­p­ment confirms our belief in a balanced, forward-looking and dynamic asset alloca­tion. Especi­ally in a world charac­te­rized by political uncer­tain­ties and rapid techno­lo­gical changes, a strategy that is broadly diver­si­fied and at the same time able to react flexibly to market develo­p­ments pays off. With our latest invest­ment in the innova­tive and agile “Hawk-Eye” equity strategy, we are now taking even greater account of this invest­ment policy.

Macroe­co­nomic environ­ment

US govern­ment reaches its limits

The US tariff theater may seem unneces­sary and tiresome, but it also has positive side effects: Govern­ments, compa­nies and investors are incre­a­singly questio­ning their cluster risks and economic depen­den­cies. This is giving Europe additional impetus for overdue struc­tural reforms. At the same time, the economy and finan­cial markets are once again demon­st­ra­ting their resili­ence and correc­tive power in the face of misguided policies. The US govern­ment had to quickly realize that global supply chains cannot be restruc­tured in the short term and that irrespon­sible finan­cial policies are immedia­tely punished by higher borro­wing costs.

It is there­fore not surpri­sing that the US Presi­dent had to quickly withdraw the announced “reciprocal” tariffs. The effec­tive US tariff rate was reduced from the origi­nally announced 25% to around 15%, consi­sting of basic tariffs for all count­ries and special tariffs for China and selected industries. We expect tariffs to stabi­lize at this level. This should have a negative but limited impact on the economy, which is also reflected in the forecasts for 2025.

Ironi­cally, the trade restric­tions are weighing most heavily on the US economy: growth is likely to fall by around 1%, while infla­tio­nary pressure is rising again. The real impact is likely to become apparent in the coming months once compa­nies have reduced their precau­tio­nary import invent­ories.

 

Market commen­tary

Strong markets despite tariffs

The brief tariff shock at the begin­ning of April only unsettled the finan­cial markets for a short time. Just one month later, the markets had fully recovered and are currently at new highs. The resili­ence of the stock markets is well founded, as funda­mental drivers such as corpo­rate profits are proving to be robust.

 

Despite the customs problems, profit growth is expected in all key regions over the next 12 months (USA +7%, Europe +1%, Switz­er­land +9%, emerging markets +14%). The earnings perfor­mance of recent years shows impres­si­vely how well compa­nies can deal with uncer­tain­ties.

From the perspec­tive of CHF and EUR investors, however, this positive develo­p­ment is clearly put into perspec­tive, as the US dollar has depre­ciated by 12% against these curren­cies since the begin­ning of the year.

 

This signi­fi­cant devalua­tion comes as no surprise: the USD was clearly overva­lued at the start of the year, supported by capital inflows due to attrac­tive yields. All that was missing was a catalyst, and that was the unpre­dic­table US policy. This caused the dollar to lose its shine and confi­dence. The role of the US dollar as the backbone of the global finan­cial system is incre­a­singly being called into question. However, there is currently no viable alter­na­tive in sight. Nevert­heless, global investors and govern­ments will try to reduce their depen­dence. In the medium term, we there­fore expect the US dollar to weaken further towards purcha­sing power parity.

 

From a short-term perspec­tive, however, we believe that the weakness of the USD is exagge­rated. In combi­na­tion with the high hedging costs of currently 4.5% p.a., we have there­fore reduced our currency hedging ratio in the CHF portfo­lios from 50% to 40%.

Invest­ment policy

Taking asset alloca­tion further

The political surprises and diver­gent market develo­p­ments in the first half of 2025 once again reinforce our invest­ment policy, which is based on a balanced, forward-looking and dynamic asset alloca­tion.

Balanced.

Many investors focus too heavily on sub-optimal indices and thus uninten­tio­nally take on high cluster risks. For example, the world stock index is US and techno­logy-heavy, while the Swiss index is heavily dominated by a few stocks and lacks sectors such as techno­logy, commo­di­ties and energy. Efficient risk manage­ment, on the other hand, requires genuine diver­si­fi­ca­tion across curren­cies, regions, sectors, invest­ment styles and asset classes.

Forward-looking.

The asset manage­ment industry has tradi­tio­nally based its strategic alloca­tion prima­rily on histo­rical return and risk metrics. The disad­van­tage of this approach is that invest­ments focus mainly on the winners of the past and important changes and trends in the invest­ment world are often overlooked. For example, it can be observed that portfo­lios are uninten­tio­nally incre­a­singly geared towards the US currency after a prolonged period of USD appre­cia­tion or continue to be invested in CHF bonds, even though these hardly generate any income with negative interest rates.

A forward-looking and successful asset alloca­tion, on the other hand, is based on forecast returns and risks. Although these key figures cannot be observed directly and must be carefully estimated, it is precisely this sophi­sti­cated approach that promises the decisive added value. Only with such a forward-looking strategy can investors invest early in new asset classes such as Bitcoin and emerging sectors such as cyber security.

Dynamic.

Finan­cial markets are prone to exagge­ra­tions and regime changes that require portfolio adjust­ments. A purely static alloca­tion would there­fore be too infle­xible and ineffi­cient. At the same time, frequent tactical reallo­ca­tions in antici­pa­tion of short-term market movements are usually not very promi­sing and often result in high costs with manageable or even negative returns. Our approach is there­fore delibera­tely dynamic with a medium-term horizon of several years. In practice, this means that we react anti-cycli­cally to short-term exagge­ra­tions, identify new techno­lo­gies and long-term economic changes and conti­nuously and carefully adjust the alloca­tion to the invest­ment environ­ment. As the focus of the finan­cial markets can quickly shift from one topic to another, agility is also required. We have recently increased this further by adding our “Hawk-Eye” to our portfo­lios. This innova­tive equity strategy has been very successfully identi­fying global trends and the winners of tomorrow since the begin­ning of 2023.

 

 

Autor

Imprint

Tareno AG, Garten­strasse 56, CH-4052 Basel, +41 61 282 28 00

Tareno AG, Clari­den­strasse 34, CH-8002 Zürich, +41 44 283 28 00

info@​tareno.​ch
www.tareno.ch

 

respon­sible

Simon Lutz
Chief Invest­ment Officer
s.​lutz@​tareno.​ch

 

Disclaimer

The state­ments and infor­ma­tion in this publi­ca­tion have been compiled by Tareno AG to the best of its knowledge, in part from external (publicly acces­sible) sources which Tareno AG considers to be reliable, for infor­ma­tion purposes only. This publi­ca­tion is not the result of a finan­cial analysis. Tareno AG and its employees are not liable for incor­rect or incom­plete infor­ma­tion or for losses or lost profits resul­ting from the use of infor­ma­tion and the conside­ra­tion of opinions expressed. The state­ments and infor­ma­tion do not consti­tute a solici­ta­tion or invita­tion, offer or recom­men­da­tion to buy or sell any invest­ment instru­ments or to engage in any other transac­tions.

Nor do they consti­tute a specific invest­ment proposal or other advice on legal, tax or other issues. A positive return on an invest­ment in the past is no guarantee of a positive return in the future. The state­ments, infor­ma­tion and opinions expressed herein are current only as of the date of this document and are subject to change at any time.

Dupli­ca­tion or repro­duc­tion of this publi­ca­tion, even in part, is not permitted without the written consent of Tareno AG. The “Guide­lines to ensure the indepen­dence of finan­cial analysis” of the Swiss Bankers Associa­tion do not apply.

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