In search of the best invest­ment strategy

Mr. and Mrs. Durandi in search of the best invest­ment strategy: a client story
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Mr. and Mrs. Durandi are faced with an important decision. Follo­wing the successful sale of their property, they have CHF 1.5 million at their disposal and would like to invest this capital wisely. However, they don’t have the time or the neces­sary know-how. But how do they find the right strategy? Discus­sions with friends and research on the Internet quickly make it clear that there are many approa­ches in Switz­er­land. Two concepts in parti­cular stand out: tradi­tional asset manage­ment at a bank and indepen­dent asset manage­ment.

In order to better under­stand both models, Mr. and Mrs. Durandi decide to do exten­sive research. They arrange an initial consul­ta­tion on the subject of indepen­dent asset manage­ment with Ms. Wyss, CEO and client advisor at Tareno AG. In the follo­wing article, we provide an insight into the most important questions from this discus­sion – the case study has of course been anony­mized and simpli­fied.

What is indepen­dent asset manage­ment?

Indepen­dent asset manage­ment offers a solution in which clients’ assets are managed without being tied to specific products or services. In contrast to tradi­tional banks, which often promote their own finan­cial products with a cost background, indepen­dent asset manage­ment puts the client at the center. An experi­enced manager such as Tareno can thus develop cost-effec­tive and results-oriented solutions that are geared exclu­si­vely to the client’s indivi­dual situa­tion and objec­tives.

What makes Tareno diffe­rent from a bank?

The main diffe­rence lies in the business models. While banks offer a wide range of finan­cial services such as mortgages, invest­ments and payment transac­tions, often favoring their own products, Tareno focuses exclu­si­vely on asset manage­ment. Thanks to this indepen­dence, only solutions that are in the custo­mer’s best interests are recom­mended. In addition, all fees at Tareno are trans­pa­rent and there are no hidden costs or retro­ces­sions. Clients also appre­ciate the personal service and the fact that their advisor remains the same. Changing advisors is very rare.

 

Where are my assets stored with Tareno?

Custo­mers’ assets are always held at a custo­dian bank of their choice. Tareno only receives a power of attorney to execute securi­ties orders within the frame­work of the agreed invest­ment strategy. This means that the assets are held at the bank and the indepen­dent asset manager only receives a power of attorney to commis­sion the client’s custo­mized invest­ment strategy. This also illustrates the trian­gular relati­on­ship between client, bank and Tareno very well.

 

Who is Tareno suitable for?

Tareno is aimed at wealthy private indivi­duals and founda­tions with assets of CHF 1 million or more who value cost effici­ency, expert knowledge and indivi­dual support.

How safe is an indepen­dent asset manager?

Indepen­dent asset managers such as Tareno do not hold their clients’ assets themselves, but merely manage them. The custo­dian bank is respon­sible for safekee­ping, which means that the assets remain secure in the event of the asset manager’s insol­vency. In addition, indepen­dent asset managers are regulated by FINMA and audited annually by external auditors.

Are all indepen­dent asset managers the same?

The indepen­dent asset manage­ment industry has changed signi­fi­cantly in recent years due to stricter regula­tory requi­re­ments. Tareno is proud to have met these requi­re­ments from the very begin­ning and to hold a license from Switz­er­land’s highest finan­cial market super­vi­sory autho­rity (FINMA). With a team of 40 employees, we offer our clients the highest level of profes­sio­na­lism in the invest­ment business as well as portfolio manage­ment and excel­lent customer service around the clock in Basel, Zurich and Luxem­bourg. As an owner-managed company, the owners, inclu­ding myself as CEO and partner, are perso­nally respon­sible for the business activi­ties, which creates additional security and trust.

 

Will my invest­ment with Tareno cost more?

No, quite the opposite. Tareno optimizes the fee struc­ture for its clients and generally reduces the overall costs for its clients. As an indepen­dent partner, we negotiate with the respec­tive custo­dian bank on the basis of the total volume booked and thus ensure that 99% of new clients receive more cost-effec­tive asset manage­ment overall.

Can I have a say in the invest­ment strategy?

Yes, clients can express their wishes. In the case of invest­ment advice, you have a say, while in the case of an asset manage­ment mandate, our specia­lists make the decis­ions within the frame­work condi­tions you set. However, the invest­ment strategy is always deter­mined jointly and imple­mented accor­ding to the client’s speci­fi­ca­tions. We are also regularly awarded the title of best asset manager in Switz­er­land for our perfor­mance by an indepen­dent insti­tute in colla­bo­ra­tion with Bilanz.

 

 

Which custo­dian banks does Tareno recom­mend?

Tareno works with 12 custo­dian banks. We are happy to help you under­stand the advan­tages and disad­van­tages of each bank and make the right choice.

Can I choose my advisor myself?

Yes, of course you can choose your advisor yourself. We can help you with this, or you can decide for yourself.

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Custo­mized solutions at the best price

After this initial meeting, Mr. and Mrs. Durandi were surprised at the alter­na­tives they had to tradi­tional asset manage­ment. They realized that indepen­dent asset manage­ment would not only give them more flexi­bi­lity, but also repre­sent a decisive step towards their finan­cial success. Deter­mined to continue on this path, they asked for a perso­na­lized quote from Tareno. Now they are looking forward to getting to know the first client advisors to find out who suits them best and will be at their side as a personal advisor in the long term. Once the right advisor has been found, they will work together to develop an invest­ment strategy that is optimally tailored to their risk profile and finan­cial goals.

Portrait Sybille Wyss

Do you have any questions?

We are here for you and our author Ms. Sybille Wyss is at your disposal.

Contact us now

Respon­sible

Sybille Wyss
CEO and partner of Tareno AG
s.​wyss@​tareno.​ch

 

Disclaimer

The state­ments and infor­ma­tion in this publi­ca­tion have been compiled by Tareno AG to the best of its knowledge, in part from external (publicly acces­sible) sources which Tareno AG considers to be reliable, for infor­ma­tion purposes only. This publi­ca­tion is not the result of a finan­cial analysis. Tareno AG and its employees are not liable for incor­rect or incom­plete infor­ma­tion or for losses or lost profits resul­ting from the use of infor­ma­tion and the conside­ra­tion of opinions expressed. The state­ments and infor­ma­tion do not consti­tute a solici­ta­tion or invita­tion, offer or recom­men­da­tion to buy or sell any invest­ment instru­ments or to engage in any other transac­tions.

Nor do they consti­tute a specific invest­ment proposal or other advice on legal, tax or other issues. A positive return on an invest­ment in the past is no guarantee of a positive return in the future. The state­ments, infor­ma­tion and opinions expressed herein are current only as of the date of this document and are subject to change at any time.

Dupli­ca­tion or repro­duc­tion of this publi­ca­tion, even in part, is not permitted without the written consent of Tareno AG. The “Guide­lines to ensure the indepen­dence of finan­cial analysis” of the Swiss Bankers Associa­tion do not apply. [picture: Istock, shutter­stock, Pixabay, Unsplash. Orignale: Marijke Vosmeer, Charts: Tareno AG]