Ueli Bollag in an inter­view with Sphere: “We are focusing on rejuve­na­ting our managers.”

In an inter­view with Jérôme Sicard from Sphere, Josef (Ueli) Bollag provides an insight into the latest develo­p­ments at Tareno. He explains how the company has changed and what the value propo­si­tion is today. He also comments on current topics such as fintech and Bitcoin. This article is only available in German.
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“We want to rejuve­nate managers at all levels of the company”.

The Basel-based asset manager Tareno has grown strongly in recent years and now has assets under manage­ment of more than three billion Swiss francs. This is an important step in prepa­ring for the future and securing its growth, as its Chairman, Ueli Bollag, empha­sizes.

By Jérôme Sicard

What are the tools or resources that indepen­dent managers must acquire today if they want to build for the long term?

First and foremost the human resources! The long-term success of a manager is based on clear struc­tures, excel­lent employees and strong leader­ship. In order to manage client assets optimally, employees must also have the right infor­ma­tion termi­nals for recor­ding finan­cial data and the right PMS. This is comple­mented by rigorous risk manage­ment and constant compli­ance with regula­tions to achieve the highest level of security. I spoke earlier about strong leader­ship, because the manage­ment and the board of direc­tors must pursue a coherent strategy that always focuses on long-term customer care.

Have you integrated fintech appli­ca­tions into your system in recent years?

No. While there was a lot of talk about fintechs and wealtht­echs five or six years ago, this is no longer the case today. They have disap­peared from the radar, so to speak. On the other hand, the same cannot be said about artifi­cial intel­li­gence, which will bring us a lot, even if personal inter­ac­tion will ultim­ately take center stage.

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How has Tareno changed the most in recent years?

First of all, we have grown consider­ably. We now have around forty employees and manage over three billion francs. Above all, we are constantly striving to promote innova­tion in our processes and working methods so that we can remain agile, antici­pate and better adapt to the future.

For example, we have ensured that the new genera­tion of employees is fully integrated into the struc­ture, inclu­ding at manage­ment level, to give us a new perspec­tive and facili­tate the sustaina­bi­lity of our activi­ties. We have created a more modern, attrac­tive working environ­ment for our client advisors. We have also intro­duced a struc­tured sustaina­bi­lity approach to our invest­ment solutions and expanded our offering to include finan­cial planning services, among other things.

You can find the link to the entire inter­view above.

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